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International Journal of Information Management
journal homepage: www.elsevier.com/locate/ijinfomgt
Process reference frameworks as institutional arrangements for digital
service innovation
Jon Iden
a,
*, Tom Roar Eikebrokk
b
, Mauricio Marrone
c
a
Norwegian School of Economics, Helleveien 30, N-5045 Bergen, Norway
b
University of Agder, Norway
c
Macquarie University, Australia
ARTICLE INFO
Keywords:
Digital service innovation
Process reference framework
ITIL
Service-dominant logic
Institutional arrangements
ABSTRACT
Information systems (IS) service organizations are increasingly more concerned with their ability to co-create
digital services with customers in service ecosystems. Practitioners and researchers, however, lack under-
standing of which organization mechanisms effectively contribute to IS organizations’ innovation practices.
Grounded in service-dominant logic, we hypothesized that process reference frameworks (PRFs), such as the IT
Infrastructure Library (ITIL), act as institutional arrangements through their norms, rules, and practices, en-
hancing IS organizations’ ability to innovate digital services. Data collected from 159 IS organizations confirmed
our hypotheses, showing that effects on digital service innovation are mediated by an organization’s digital
service climate and co-creation practices. This study makes four major contributions. First, our results contribute
to the literature on service-dominant logic and the role of institutional arrangements in facilitating service
innovation in service ecosystems. Second, our study offers a novel understanding of PRFs’ role in value co-
creation and digital service innovation. Third, by introducing the digital service climate from existing theoretical
frameworks that might assist in conceptualizing the role of culture and shared meaning, our study contributes to
further theorizing on the social factors that influence service ecosystem practices. Finally, our findings can
motivate IT managers to consider using PRFs to develop capabilities for creating business value together with
customers.
1. Introduction
The widespread introduction of novel digital technologies is an
opportunity for firms to innovate their digital services, understood as
the recombining of existing resources and knowledge to develop a new
resource that creates new value for customers (Yoo, Henfridsson, &
Lyytinen, 2010). According to service-dominant logic, digital service
innovation rarely takes place in a vacuum, but through a collaborative
process involving multiple actors in an actor-actor network (Lusch &
Nambisan, 2015; Lusch, Vargo, & Gustafsson, 2016). The actors who
benefit (e.g., customers) are always part of value co-creation (Lusch &
Nambisan, 2015). Digital service innovation requires information sys-
tems (IS) organizations to cooperate proactively and early on with
businesses to jointly develop and implement digital innovations
(Urbach et al., 2019). Moreover, IS organizations need organizational
mechanisms that support the integration of resources and activities
among the actors cooperating in the service ecosystem (Lusch &
Nambisan, 2015), conceptualized as a “relatively self-contained, self-
adjusting system of resource-integration actors connected by shared
institutional arrangements and mutual value creation through service
exchange” (Vargo & Lusch, 2016, p. 16).
In this article, grounded in service-dominant logic, we hypothesize
that process reference frameworks (PRFs) act as institutional arrange-
ments through their norms, rules and practices, which enhance IS or-
ganizations´ ability to innovate digital services in cooperation with
customers. IS organizations offer services to customers internally in an
organization and/or externally to a market. We subscribe to the per-
spective that the cooperation of an IS organization and its customers
can be viewed as a service ecosystem. Institutional arrangements are
assemblages of interdependent institutions, such as norms, rules,
meanings, symbols, and practices, which the actors cooperating in a
service ecosystem share (Baron, Patterson, Maull, & Warnaby, 2018). In
the innovation process, institutional arrangements enable and constrain
human action, as well as coordinate interactions among various actors
(Scott, 2013). Identifying the existence and understanding the impact of
institutional arrangements are essential for IS organizations and
https://doi.org/10.1016/j.ijinfomgt.2020.102150
Received 27 November 2019; Received in revised form 15 May 2020; Accepted 15 May 2020
⁎
Corresponding author.
E-mail address: jon.iden@nhh.no (J. Iden).
International Journal of Information Management 54 (2020) 102150
0268-4012/ © 2020 Elsevier Ltd. All rights reserved.
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