THE EMPHASIS IN MESSAGE SYSTEM AND PATRON RELATIONSHIP OF CINEMALAYA FOUNDATION AND ITS AFFECTS TO LOCAL FILM FESTIVAL ORGANIZERS A Thesis presented to The College of Arts and Sciences Trinity University of Asia In partial fulfilment of the Requirements to the Degree Bachelor of Arts in Broadcasting By ALBERTO, PAULINE P. ESCOSIA, REI MATTHEW E. LABRADOR, ANGELICA LOUISE S. LIMPIADA, DENNIS S. RICAFORTE, ANGELOUX Q. April 2018