Number 2 June 2017 HUMANIORA VOLUME 29 179 The Study of Visitor’s Satsfacton at Gunung Kidul Regency Tourist Destnatons: An Applicaton of Holiday Satsfacton (HOLSAT) Model Popi Irawan Universitas Gadjah Mada Email: popi.irawan@ugm.ac.id AbSTRAcT This study focuses its analysis on tourist satisfactions in various tourist destinations in the area of Gunung Kidul Regency of Yogyakarta Special Region. Analysis on tourist satisfaction in this research utilizes the Holiday Satisfaction (HOLSAT) model, frst proposed by Tribe and Snaith. Its primary principle in evaluating tourist satisfactions is determined by comparing tourist perceptions on their holiday activities prior to doing activities (expectation) and after (experience) they do the activities. Survey is the primary research method applied in this study, in which questionnaire is designed based on the HOLSAT model itself. Analyses reveal that as a new, developing tourist destination in Yogyakarta, the tourist holiday satisfaction level in various tourist attractions in the area of Gunung Kidul Regency is notably high for attraction attributes. The average mean of expectation and experience using the HOLSAT model in this research shows that attributes categorized as attraction and activities components are those that are highly perceived by the respondents. This means that in these two elements the tourists are satisfed. On the other hand, attributes categorized in accessibilities and amenities components receive the least score by the respondents, which means that the tourist are not satisfed in these items. Key words: holiday satisfaction, tourists, HOLSAT model, expectation, experience. InTRODucTIOn Yogyakarta Special Region, shortened as Yogyakarta, is a provincial region rich in tourist attractions, where cultural tourist spots and events have long been the primary attraction for tourists. Following the trend, the provision of accommodation facilities has substantially increased to 26% for room availability in the period of 2009 – 2013 or from 3,510 to 4,743 (Yogyakarta Offce of Tourism, 2014). The number of tourists visiting the province has also been recorded to reach 2,837,967 in 2013, increasing up to 16.8% from the previous year of about 2,360,172 (Yogyakarta Offce of Tourism, 2014). However, it seems that the province still needs to improve its attractions to draw more visitors. It has in fact attracted millions of local visitors especially to three major destinations, namely Borobudur Temple, Prambanan Temple and Yogyakarta Sultanate Palace, which are traditionally known as the “golden triangle” of Yogyakarta tourist destinations. Numerous promotional campaigns through various channels have also been done to keep promoting these attractions for decades. Further, creations of new attractions are also important to increase the length of stay of tourists to the region. The length of stay, commonly abbreviated as LoS, is currently Page 179–190