The Role of Collective Memory in Linking the Old Parts of a City: a Case of Ardakan Seyyed Saeed Ahmadi Oloonabadi 1 , Maryam Keramati Ardakani 1 1 Faculty of Art & Architecture, Islamic Azad University, Shahrekord Branch, Iran Abstract The formation of memory requires an event changing the civil life to eventual life to occur or an experience to gain. When the event ends, what remains in the mind is the space where the event has occurred and reminding it is accompanied by names, objects and places. The physical image of the city is equal to the mental structures of the inhabitants and their mentality. For this reason, forgetting memories or neglecting them strips the city of its identity and leaves it in. By reconstruction of the collective memory can one value and persuade inhabitants to preserve the places where they occurred. The social content of the collective memory causes the concept to go beyond personal experience encompassing the past events. Thus, restoring the memories means the revitalization of the sense of place attachment giving it identity. With this approach, this paper seeks to emphasize the role of memory as an effective agent in the revitalization of ancient cities, and by highlighting the memory traces of the inhabitants, return cheerfulness to the entire historical elements. This can be achieved by reconstructing the collective memories of the urban space using names, events and ceremonial rites. In this paper, first, a theoretical framework is reviewed with respect to the concept of 'collective memory' in brief, followed by the history of Ardakan, a historic city 60 kilometers from Yazd, located in central Iran, including its parts and how they are interrelated. Eventually, the revival of the identical names of the houses in the historical area and surrounding residential gardens, which are integral parts of the Ardakanians’ collective memory, has been proposed as a strategy in the maintenance and enrichment of the collective memory and place attachment. Keywords: Collective memory, Place attachment, City parts, Ardakan