Museum Europe Negotiating Heritage 1 SHARON MACDONALD ABSTRACT This article is concerned with some of the implications of the fact that Europe is so widely seen as a place replete with heritage, museums and memory, and also with the continu- ing expansion in numbers and types of heritage, museums and memory. It seeks to explore some of the ways in which heritage, in particular, is understood (including what it calls ‘sticky heritage’), and especially the cultural and social work that it is often seen as able to do. To this end, the article reviews a number of trends in heritage developments, espe- cially the diversification of what it calls ‘Museum Europe’ (e.g. in the establishment of museums or exhibitions about migration) and the kinds of citizenship that this mobilises. Some of the dilemmas as well as capacities of these develop- ments are discussed. At the same time, the article reviews some of the directions in heritage research and the implica- tions of this, and of ‘Museum Europe’ itself, for anthropol- ogy, ethnology and related disciplines. KEYWORDS Europe, heritage, migration, museums, Stendhal syndrome Preamble A tour guide produced in the US gives the following advice to tourists visiting Europe: Don’t feel like you have to see something just because it is über-famous. Don’t make Europe into a giant checklist. Visit what truly interests you, and feel free to skip what doesn’t float your boat. If you are going to wear yourself out, at least do it on the stuff that you truly enjoy. 2 Anthropological Journal of European Cultures Volume 17, 2008: 47–65 © Berghahn Journals doi: 10.3167/ajec.2008.170204 ISSN 0960-0604 (Print)