“This book makes a striking contribution combining Kress and van Leeuwen’s social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodal- ity can be fruitfully adapted with the sensitivity to non Western media.” —Professor David Machin, Department of Media and Communication, Örebro University, Sweden “Multimodal Communication, a semiotic analysis of Hong Kong’s everyday life, includes body images, digital photos, social and cultural phenomena evident on social media, and the branding and advertising of luxurious products. This multi- layered view introduces new perspectives to advance understanding of how the personal and cultural identities of the people of Hong Kong are being constructed and mediatised in the postcolonial period.” —Professor Anthony Fung, School of Journalism and Communication, The Chinese University of Hong Kong, and School of Arts and Communication, Beijing Normal University “Professor May L-Y Wong’s book on multimodal communication is a valuable contribution to the growing literature on multimodal discourse studies. Based on the work of such classical authors as Theo van Leeuwen and Gunther Kress, her studies take an independent and innovative character by focusing on text and image in the Chinese context of Hong Kong. It is especially the variety of her stud- ies that deserve attention, as is the case for magazine ads for women’s body enhancement, postage stamps, personal loan ads on TV, luxury residences, and digital photos of Hong Kong women on Facebook. Besides sophisticated analyses of the social semiotics of discourse, these multimodal studies also offer a unique view of the complex contemporary life styles in Hong Kong, often combining Western and Eastern normas and values.” —Professor Teun A. van Dijk, Department of Translation and Language Sciences, Pompeu Fabra University, Spain, and Editor of Discourse & Society, Discourse & Communication and Discourse Studies Multimodal Communication 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30