International Journal of Case Studies in Business, IT, and Education (IJCSBE), ISSN: 2581-6942, Vol. 3, No. 2, October 2019. SRINIVAS PUBLICATION Critical Analysis on Business Strategies Adopted by an IT Company to Attain Sustainability: Case Study of Cognizant Technology Solutions Geetha Poornima K 1,2 & Krishna Prasad K 3 1 Research Scholar College of Computer Science and Information Science, Srinivas University, Mangalore, India 2 Assistant Professor, Department of Computer Science, St Philomena College Puttur, D.K. India 3 College of Computer Science and Information Science, Srinivas University, Mangalore, India Email: poornima.sanjay@spcputtur.org Type of the Paper: Explorative Research. Type of Review: Peer Reviewed. Indexed In: OpenAIRE. DOI: http://doi.org/10.5281/zenodo.3510308 . Google Scholar Citation: IJCSBE International Journal of Case Studies in Business, IT and Education (IJCSBE) A Refereed International Journal of Srinivas University, India. IFSIJ Journal Impact Factor for 2019-20 = 4.252 © With Authors. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License subject to proper citation to the publication source of the work. Disclaimer: The scholarly papers as reviewed and published by the Srinivas Publications (S.P.), India are the views and opinions of their respective authors and are not the views or opinions of the S.P. The S.P. disclaims of any harm or loss caused due to the published content to any party. How to Cite this Paper: Geetha Poornima, K., & Krishna Prasad, K. (2019). Critical Analysis on Business Strategies Adopted by an IT Company to Attain Sustainability: Case Study of Cognizant Technology Solutions. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 3(2), 14-27. DOI: http://doi.org/10.5281/zenodo.3510308 . Geetha Poornima K et al, (2019); www.srinivaspublication.com PAGE 14