International Journal of Scientific Research and Engineering Development-– Volume 3 Issue 4, July-Aug 2020 Available at www.ijsred.com ISSN : 2581-7175 ©IJSRED:All Rights are Reserved Page 186 Impact of Promotional Expenditure on Profitability in Banking Sector of Pakistan Muhammad Abdullah Idrees Lecturer, Faculty of Management Sciences, Indus University mabdullahidress@indus.edu.pk Ayesha Khan Lecturer, Faculty of Management Sciences, Indus University ayesha.khan@indus.edu.pk Muhammad Arsalan Khan Lecturer, Faculty of Management Sciences, Indus University m.arsalan@indus.edu.pk Muhammad Bilal Raees Lecturer, Faculty of Management Sciences, Indus University m.bilal@indus.edu.pk Muniza Syed Lecturer, Faculty of Management Sciences, Newports Institute of Communications and Economics munizasyed6470@gmail.com ABSTRACT This study is penetrating the impact of promotional expenditure on profitability in banking sector of Pakistan. It includes five years data regarding banking sector.Withthe help of econometric method I have used the Regression model and with the help of regression model the impact of promotion expenditure on profitability is scrutinized. 110 samples havebeen used to execute the model.This declares that Expenditure is having a positive impact on profitability which means as we enhance the Promotional Expenditure, it increases the Profitability. Key words:Promotional Expenditure, Profitability, Regression Model. 1. Introduction The Global Banking Industry observed the financial crises worldwide and many countries faced gigantic downfall in the earnings reported by several banks.This declining position of the banks recital showed an indication of the overall Banking Industry crises and downfall which consequently had unfavourable outcomes on the economy on the whole.So this is the reason due to which the research and Banking studies, courses are gaining attention of the industry so that the banking industry can develop, enhance its performance and survive through the ups and downs of the financial markets. Nowadays the banking industry is moving towards new techniques by engaging into different seminars, workshops and training programmes which is also giving the banks an edge over each other. RESEARCH ARTICLE OPEN ACCESS