Vol-4 Issues 07, July -2020 ISSN: 2456-9348 Impact Factor: 4.520 International Journal of Engineering Technology Research & Management IJETRM (http://ijetrm.com/ ) [1] SUSTAINABLE BUSINESS DEVELOPMENT Enock Mochama Maina enock.maina@spsu.ac.in +918890860979 ABSTRACT The environment and the promotion of sustainable development and protection has drawn much attention in the international economic field, the cost of continual increases in growth by business enterprises on the environment is becoming harmful. Resources are scarce; however the negative effects of consumer consumption patterns are having an affect on the environment and the climate. The major problems of high growth levels in the business enterprise are the non-sustainable rates that are causing detrimental effects on the environment. The protection of sustainable development is a large cost. Business management is in need of transition for factors of externalities. The impact is evaluated the advantages of promoting sustainable environmental development is considered, in reference to the benefits and loses in corporate management structures, evaluating the changes in production with the re-structuring of production chains, as environmental protection measures require advancements in technology. KEYWORDS: Environment, Sustainable Development, Business Enterprise, JEL INTRODUCTION Growth of production, economics and the business are major factors of global expansion and advancement in international trade. Taking Ricardo s (1819) theory, as the basis of trade it indicates international trade, as a vital factor of economic growth. The terms of trade provide gains for economies, through more choice and an increased standard of life for humans. Trade is argued to provide gains for all trading partners, through specialization and by adopting production, within comparative advantage industries. Global sustainable development is the inducing challenge for social and economic policies at present and in the future, to be able to provide continuous growth. To attain a level of sustainable development, would help further growth without an economic cost that would result in gains to all trading partners, or achieve economies of scale through increased productivity and revenue. Therefore Sustainable Development (SD) can help assess the level of risk, when managed effectively, and establish future growth opportunities of innovation, and also provide differentiation and in the process enhance reputations, therefore laying down the foundation for long-run business success. To address the issue of promoting sustainable development policies, businesses of all sizes shall find significant improvements that shall provide at the same time the potential to meet and sometimes surpass business objectives. This paper examines the promotion of sustainable development through the business enterprise. The paper hereafter aims to better understand the following: i. Sustainable development and its opportunities, ii. The consumer perception of sustainable development, iii. The Business enterprise and sustainable development, and iv. The cost-benefits of sustainable development. Literature Sustainable development has been a long debated idea, with resources limited and wants unlimited for consumers and producers in the national and international field, the major debate is how sustainable is development at its present growth rate. The context of sustainable development upon the environment became of importance, with the recognition of the benefits to economic growth through the free and fair trade transition process. The impact has been seen with the move, from a GATT environment to a WTO forum. A number of approaches have been examined, to understand sustainable development. Providing a number of