Social Media Learning and Collaborative in Higher Education: A Conceptual View Terkimbi Joseph Adoka Department of Theatre Arts, Benue State University, Makurdi – Nigeria adokajoseph@yahoo.com Abstract Social media has permeated the 21st century generations of cyber space users, making it a very prominent means of communications dissemination in governance, commerce, religion, culture, academic and industrial sectors. However, there is a startling lack of proper utilization of it in learning collaborative to improve performance of students and researchers in higher education across the globe. Relying on the theory of Technology Acceptance Model, this study offers a conceptual evaluation of the value of social media to collaborative learning and engagement. It argues that social media facilitates collaborative, contributes to the relationship development among learners, and provides instantaneous opportunities for curricula dissemination and enhancement that is external to the actual teaching space. The findings show that collaborative learning and engagement using social media positively and significantly acquaint learners with peers and authorities and improve their academic performance at the higher education level. Key Words: Social Media, Collaborative Learning, Engagement Introduction The web and web-based social networking have substantially expanded in simplicity and speed - allowing for the open sharing of information, engagement, and collaborations. With this reality, social media has permeated the 21st century generations of cyber space users, making it a very prominent means of communications dissemination in governance, commerce, religion, culture, academic and industrial sectors. These are made possible with the use of mobile phones that go beyond just voice communication and provide a throng of other features and services; thus becoming an indispensable part of everyday modern life. With the rapid diffusion and the continuing development of mobile phones and internet services, these technologies have been adopted by a large part of the population, thus playing a significant role for everyday interpersonal communication in contemporary societies. They have become inseparable elements of emerging