www.theinternationaljournal.org > RJSITM: Volume: 04, Number: 05, March-2015 Page 17 Integration of SCM and ERP for Competitive Advantage Prof.Kameswara Rao Poranki Professor in Department of Marketing, FAFS, Al Baha University, Saudi Arabia (KSA) & Dr. Yusuf Perwej Assistant Professor, Department of Computer Science & Engineering, Al Baha University, Saudi Arabia (KSA) & Mrs.Nikhat Akhtar Research Scholar Ph.D (Computer Science & Engineering), Department of Computer Science & Engineering, Babu Banarasi Das University, Lucknow, India Abstract In order to survive and stay ahead in today’s competitive world companies are expanded to their limits in search for organizational skills and technologies. Out off those Supply chain Management and Enterprise Resource Planning are the two most primarily used terms. The utmost important factors here are to improve the speed of production with least cost and with more efficiency in order to stay and survive in the competition in the present globalised economic scenario. There is a serious need for integration of information across the supply chains and proper planning of enterprises' resources. One hand the supply chains will enhance the efficiency of movement of various inputs and on the other hand the ERP will improve the overall efficiency of the resources to bring down the cost of production and operations. Once a firm is able to achieve the best quality output with least cost, it could attract more consumers towards its production. This research paper troughs light on how the integration of SCM(Supply Chain Management) and ERP(Enterprise Resource Planning) would be beneficial to the company to achieve greater Competitive Advantage with the Case Examples of Cadbury and Nokia. Keywords: Enterprise Resource Planning, Supply Chain Management, Firm Performance, Competitive Advantage Originality/value: The researchers has followed the deductive research approach as the basic methodology of the research is to deduct the results from the available literatures that are available on the impact of Enterprise Resource Management (ERP) on the Supply Chain Management (SCM) through two case studies.. Introduction The web is having a significant impact on how firms interact with each other and their customers. Past stumbling blocks for supply chain integration such as high transaction costs between partners, poor information availability, and the challenges of managing complex interfaces between functional organizations are all dissolving on the web. In this paper, we examine how the web is changing supply chain management. We present a survey of emerging research on the integration ERP and Supply Chain Management including descriptive frameworks, analytical models, empirical analysis, and case studies. The researchers have found how the ERP and SCM could be integrated as seen the below Fig- 1.