Universal Journal of Educational Research 8(3A): 85-90, 2020 http://www.hrpub.org DOI: 10.13189/ujer.2020.081412 The Influence of High Academic Achievers' Social Media Usage and Types of Social Media Content on Students' Learning: A Conceptual Framework Norlaile Salleh Hudin 1,* , Noraine Salleh Hudin 2 , Nor Azah Abdul Aziz 3 1 Faculty of Management and Economics, Sultan Idris Education University, Malaysia 2 Faculty of Science and Mathematics, Sultan Idris Education University, Malaysia 3 Faculty of Art, Computing and Creative Industry, Sultan Idris Education University, Malaysia Received July 10, 2019; Revised January 10, 2020; Accepted February 25, 2020 Copyright©2020 by authors, all rights reserved. Authors agree that this article remains permanently open access under the terms of the Creative Commons Attribution License 4.0 International License Abstract Social media has been blamed for distracting and reducing students' engagement in learning. However, there are limited studies that recommend the appropriate strategy of using social media for students. Therefore, the purpose of this study is to propose a conceptual framework that linked the influence of high academic achievers' social media usage with types of social media content on students' learning. A qualitative methodology will be employed to gain in-depth understanding of the high academic achievers' purpose of using social media, time spent on social media and types of social media contents that interest them. Based on purposive sampling technique, a sample of high academic achievers pursuing their study in a public university will be selected and interviewed until the data reach saturation. The interview data will be analyzed by using thematic analysis to develop codes and themes in explaining the phenomenon. The findings of this study are believed to be useful in developing a recommendation and effective strategy to help students manage their social media usage and more importantly benefit from it for their learning. Keywords Social Media Usage, High Academic Achiever, Social Media Content, Learning Experience 1. Introduction In the era of Education 4.0, incorporating technology in the classroom is essential to help the Millennial cope with the social and academic challenges of students’ lives. Social media, for example, Facebook, Instagram, Whatsapp, Telegram and Twitter, are readily available platforms typically used by course instructors to communicate with the students. By using social media, students can receive 24 hours online tutoring, access academic materials anytime and anywhere, receive feedback on their performance continuously and enhance students' collaboration. Nevertheless, evidence showed that despite the awareness of social media usefulness towards academic-related purposes, the actual use of social media for learning was at a minimal level (Sobaih, Moustafa, Ghandforoush, & Khan, 2016). Examining the reasons behind this, it was found that excessive use of social media can affect students' academic performance negatively (W. W. F. Lau, 2017; Owusu-Acheaw & Larson, 2015). Students usually used Facebook for communication, entertainment, and sharing news, pictures and songs (Kaya & Bicen, 2016). In research conducted in Ghana, most respondents used social media namely Whatsapp and Facebook to make friends or chat (Mingle & Adams, 2015). Meanwhile, in Spain, students frequently send messages, participate in social networks and listen to music (Carbonell, Chamarro, Oberst, Rodrigo, & Prades, 2018). As a result, the majority of respondents experienced negative effects such as poor grammar and spelling, late submission of assignments, less study time and poor academic performance due to the heavy participation in social media networks (Mingle & Adams, 2015). It also lowered their task performance and level of happiness, as well as increased the level of technostress (Brooks, 2015). In recent times, the majority of students in higher education institutions have smartphones that get them connected to social media. Easy access to social media and the availability of the internet ensure that students have unlimited opportunities to get engaged in social media. However, high academic achievers also have the same exposure towards social media as other students but CITE THIS PAPER [1] Norlaile Salleh Hudin , Noraine Salleh Hudin , Nor Azah Abdul Aziz , "The Influence of High Academic Achievers' Social Media Usage and Types of Social Media Content on Students' Learning: A Conceptual Framework," Universal Journal of Educational Research, Vol. 8, No. 3A, pp. 85 - 90, 2020. DOI: 10.13189/ujer.2020.081412.