Determining the Antecedents and Consequences of Donor- Perceived Relationship Quality—A Dimensional Qualitative Research Approach Haseeb Shabbir University of Leeds Dayananda Palihawadana University of Leeds Des Thwaites University of Leeds ABSTRACT It is generally accepted that an understanding of quality conceptual- izations is instrumental in the design and development of customer care programs. This study applies the dimensional qualitative research approach to develop a conceptual model, which demon- strates the antecedents and consequences of donor-perceived rela- tionship quality. This model shows that relationship benefits, service quality, trust, commitment, and satisfaction are the key antecedents of donor-perceived relationship quality. Relationship benefits, service quality, and trust are also modeled as cognitive in nature, whereas commitment and satisfaction are modeled as affective variables. The model also highlights donor loyalty and positive word-of-mouth com- munications as the central consequences of donor-perceived quality. The model gives rise to a useful research agenda for fund-raising pro- fessionals. © 2007 Wiley Periodicals, Inc. Psychology & Marketing, Vol. 24(3): 271–293 (March 2007) Published online in Wiley InterScience (www.interscience.wiley.com) © 2007 Wiley Periodicals, Inc. DOI: 10.1002/mar.20161 271