1 CHAPTER I THE PROBLEM Introduction Festivals are expressive ways to celebrate glorious heritage, culture and traditions. They are meant to rejoice special moments. They also play an important role in connecting to families and friends. Festivals also give inspiration to remember important instances in life. They have also become a vehicle in passing on legends, knowledge and traditions from one generation to the next. The Municipality of Ibaan is known for its delicacies and different industries. These led to the launching of Les KuHLiemBo Festival that stands for Tamales, Kulambo, Habi Liempo and Tubo which the municipality is well-known for. The festival’s primary objective is to promote Ibaan’s tourism, domestic products and the main sources of income. This festival also connotes that Ibaanians unite to promote topurism, culture and arts, livelihood and economic well-being. Thru the Municipal Ordinances No. 2014-06 and 2014-02, Les- KuHLiemBo Festival was declared as the official festival of the municipality being celebrated every 11 th day of February. It is important to have a background knowledge about the place where one lives. Les KuHLiemBo Festival does not only stand for the rich resources of Ibaannians but it also implies and reflects how diverse is Ibaan culture and its people. This creativity and resourcefulness became one of the tools for their