International Journal of Research and Review Vol.7; Issue: 8; August 2020 Website: www.ijrrjournal.com Case Report E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 81 Vol.7; Issue: 8; August 2020 Development Strategy at Express Company in PT OSL Prima using Business Model Canvas Jonathan Anugerah Purba 1 , Ono Suparno 2 , Alla Asmara 3 1 IPB University, School of Business, Jl Raya Pajajaran Bogor, Indonesia 2 Department of Agroindustrial Technology, Faculty of Agricultural Technology, IPB University, Fateta Building Floor 2, IPB Darmaga, Bogor 16680 3 Department of Economic, Faculty of Economics and Management, IPB University, Jl. Agatis, IPB Darmaga, Bogor 16680 Corresponding Author: Jonathan Anugerah Purba ABSTRACT The E-commerce sector has grown massively in Indonesia, and it attracts PT OSL Prima, an express company, to approach that sector. The grown itself made the management of PT OSL Prima decide to target for the number one company customer/revenue stream from the e- commerce sector. The research aims to (1) analyze the current business model, (2) analyze factors that become strength, weakness, opportunity, and threat of the company, and (3) determine some alternative strategies and propose a new business model for the company. The analysis tool used in this research is BMC, SWOT, and pairwise comparison. The research result is some strategies can be used by the company from each block from BMC. Specific segments in e-commerce like electronics and gold can be used as an additional segment for customer segmentation. A new value proposition like e-fulfillment can be prepared by the company to pull any new customer. A partnership is a vital role due to express companies like this need to have a large network so customers can get to use the product easier (channel) and more efficient from the company side (key activities, key resources, key partner, cost structure). In the end, the company could give services that comply with client requirements. Keywords: business model canvas, e-commerce, express company INTRODUCTION The evolution of information technology nowadays brings transformation in which business has been done in electronic-based or currently we know as e- commerce. The growth of e-commerce in Indonesia is significantly high. According to Lingga (2019), in the last 4 years, e- commerce was estimated grown by about 500%. Moreover, e-commerce transactions in Indonesia will reach about USD 12 billion in 2020. The main purpose of e- commerce is to give easiness and fastness in delivering goods to all areas in Indonesia. The growth of the e-commerce market is shown with a total revenue of around US$ 7 billion in 2017. According to McKinsey, Indonesian e-commerce will increase 8 times from total online transactions from USD 55 billion in 2017 to USD 65 billion in 2020. The development of the e-commerce market has a direct impact on the growth of logistics service companies or expeditions as companies that support the delivery of products that have been purchased by consumers. Business competition in logistics services has felt by PT OSL Prima. It is visible from the decline in the company's gross profit growth. PT OSL Prima experienced a decrease in gross profit in 2017 of 13.69%. This figure does not include the impact of the continued contract between PT OSL Prima and one of the primary partners in which PT OSL Prima holds a license from the American shipping company. The termination of the contract in