ISCC 8 (1) pp. 79–93 Intellect Limited 2017
Interactions: Studies in Communication & Culture
Volume 8 Number 1
© 2017 Intellect Ltd Article. English language. doi: 10.1386/iscc.8.1.79_1
www.intellectbooks.com 79
ABSTRACT
Film marketing materials such as trailers and posters are regarded as ephemeral,
but as they have migrated online, they have become increasingly pervasive and
intriguing forms, colonizing the spaces before, between and beyond the film itself.
The distinctions between promotion and content have become blurred, and argu-
ably, some marketing campaigns have become as entertaining as the films they
promote, which raises questions about the cultural value of these ephemera. In
setting out to investigate what film websites contribute to the narrative ecology of
the film, the award-winning promotional website for Neill Blomkamp’s District 9
(2009) promised to be a good starting point. However, the research did not get off
to an auspicious start because shortly after it began, the site disappeared. The arti-
cle gives an account of a media archaeological excavation undertaken to search for
D-9.com. A search led to encounters with a wide range of digital archives includ-
ing the Internet Archive and its Wayback Machine, the Webby awards as well
the ‘new’ generation of Web 2.0 archives such as blogs, YouTube and social media
sites. In the light of this journey, the article will reflect on digital archives from
what media theorist Wolfgang Ernst referred to as the ‘machine perspective’ and
how the mechanisms of the digital archives condition the way we know things
about the recent digital past. It will conclude by suggesting that these archival
encounters in this project revealed as much about the nature of digital archives as
online film marketing and promotion.
KEYWORDS
film archives
archive.org
wayback machine
film marketing
District 9
virtual archaeology
KIM LOUISE WALDEN
University of Hertfordshire
Searching for D-9.com in the
archives: An archaeology of a
film’s website