Social Scientist Hum Aapke Hain Koun...!: Pluralizing Pleasures of Viewership Author(s): Shohini Ghosh Reviewed work(s): Source: Social Scientist, Vol. 28, No. 3/4 (Mar. - Apr., 2000), pp. 83-90 Published by: Social Scientist Stable URL: http://www.jstor.org/stable/3518192 . Accessed: 03/11/2012 02:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Social Scientist is collaborating with JSTOR to digitize, preserve and extend access to Social Scientist. http://www.jstor.org