62 | Page ASSESSMENT OF THE EFFECTIVENESS OF SOCIAL MEDIA TOOLS IN INFORMATION SHARING IN NIMS UNIVERSITY JAIPUR, INDIA. Mustapha Abubakar Jumare 1 , Adamu Ismaila 2 , Murtala Aminu 4 1,2,3 Department of Library and Information Science, School of Humanities, Social Sciences and Commerce, NIMS University Jaipur, (India) ABSTRACT This study investigate the assessment of effectiveness social media tools in information sharing by staff and students of NIMS University Jaipur India. “What type of social media are been used by staff and students in the school, for what purpose are they using the social media, to what extent are the staff and students uses social media. What are the challenges faced by staff and students in using social media in sharing information. It involves the school of humanities, social science and commerce in NIMS University Jaipur. The study is significant because it helped to assess the benefits of social media usage among the staff and students. Survey was also used as the research method, using the questionnaire as instrument which was conveniently and accidentally distributed among respondents in the school. The study concludes that although respondents use social media frequently, which takes much of the time meant for their studies, it has a positive impact on their Academics. The study recommends that there is the need for more social media tools should be use in sharing information between the staff and students to add more value to both teaching and learning. And school management should make the school environment more oriented, so that more people will participate in using social media as it seems to be easiest and most affordable ways for students to communicate and share information resources. More students should be encouraged to use social media for learning, as this will enable them to share useful academic information with students from other institutions of higher learning across the world. Keyword: Assessment, Effectiveness, Social Media, Information Sharing, NIMS University I INTRODUCTION The emergence of internet and websites in the 21st century has changed the way information is shared in workplaces and among professionals, including students and staff in universities. The most influential among the tools of the internet in recent times are social media networks. The strength of the social media network lies in their ability to enhance information sharing through real –time interaction between and among themselves. Thus, professionals could take advantage of social media sites to meet and interact with clients as well as promote the operations of their workplaces. Mule-mar (2011) defined social media as website and application that enable users to create and share content or to participate in Social Networking. It refers to the various