International Journal of Multidisciplinary and Current Research ISSN: 2321-3124 Research Article Available at: http://ijmcr.com 778|Int. J. of Multidisciplinary and Current research, Vol.7 (Nov/Dec 2019) Analysis of Long’et Ab Kabatik Programme on Crop Farming Practices among Households in Mosop Sub-County: Nandi County Jepkemei Bilha Doris * , Prof. Kibiwott Kurgat and Sr. Dr. Justine Nabushawo Kisii University, Kenya Received 23 Sept 2019, Accepted 24 Nov 2019, Available online 25 Nov 2019, Vol.7 (Nov/Dec 2019 issue) Abstract Today, farmers are faced with the challenge of having to cope with the ever changing climatic conditions which have rendered their farm production to decrease every year. It is therefore the challenge of having the knowledge about the right crop to invest in, alternative farming methods and also storage of the farm products that is crippling the agriculture sector. This study focused on the contribution of KassFM radio program long’et ab Kabatik to the improvement of crop farming practices by use of modern and technological methods by households in Mosop sub- county of Nandi County, Kenya. The study sought to investigate the effects that Long’et ab kabatik radio programme talk shows has on promoting productive and sustainable crop farming practices; find out the salient features that Long’et ab kabatik radio program panel discussions highlights for the crop farmers in promoting effective farming practices and finally recommend the extent and nature of strategies that Long’et ab kabatik radio programme anecdotes can inculcate so as to increase productive crop farming practices in Nandi County. This study employed the diffusion of innovation theory. In this study, data was sought on the use of radio as a form of broadcasting media as an educational tool in the promotion of new improved methods of farming, communication and information sharing, storage and marketing of farm produce. This study was conducted using Causal research design. The data collection instrument used was questionnaires. This study targeted farmers in households in Mosop Sub-County considering a sample population of 753 households’ sampled using systematic sampling method. Since this research was cause and effect, data was analyzed by use of inferential statistics and specifically regression analysis. Results indicated that radio talk shows, panel discussions and anecdotes were significant determinants of farming practices in Mosop Sub-County. Further the moderating regression was significant. There is need to increase the frequency of long’etab Kabatik radio programme in a week and Farmer education and extension programmes should be supported by the government and other stakeholders including policy makers. Keywords: Long’et Ab Kabatik Programme and Crop Farming Practices 1.1 Background to the Study 1 According to Food and Agriculture organization, the agricultural sector comprises of sectors such as water, livestock, crops, environment, land and cooperatives. UNFAO in its 2015 publication titled World Agriculture: Towards 2015/2030 summary report, gave an explanation on Outlook for Agriculture noting that world agriculture has been able to respond to the ever rising demand for crop and livestock products. Furthermore, it stated that the world as a whole has production potential to cope with the demand. The same report however states the disadvantage that developing countries will become more dependent on agricultural imports, and that food security in many poor areas will not improve without substantial *Corresponding author’s ORCID ID: 0000-0000-0000-0000 DOI: https://doi.org/10.14741/ijmcr/v.7.6.12 increases in local production. Details that was then analyzed showed that globally, there is enough soil, land and water; and enough potential for further growth in yields, to make the necessary production feasible. Showcasing African farming through radio, Television and film can help engage the public in conversations about food justice, agriculture and sustainability, according to a report in Food Tank (2011). Telecoms, Internet and Broadcast in Africa news, (2016) elaborates that forms of media allow information to cross geographic boundaries and reach a wide audience. This ranges from reality TV shows to radio broadcasts meaning that media can be a way for the world to learn more about African farming and the food system. According to the food security report prepared by KARI (2015) on policy responses to food crisis in Kenya, The agricultural sector is the mainstay of the Kenya’s