Confronting the challenge of hybrid modeling: Using discrete choice models to inform the behavioural parameters of a hybrid model Nic Rivers, Mark Jaccard, John Nyboer, Simon Fraser University Ken Tiedemann, Habart and Associates Published in: 6 th Biennial ACEEE Summer Study on Energy Efficiency in Industry Sustainability in Industry: Increasing Energy Efficiency, Reducing Emissions Rye Brook, New York July 29 – August 1, 2003 American Council for and Energy Efficient Economy Washington, DC, 2003