Importance of Social Entrepreneurship in Oman towards the Sustainable Development Dr.Subrahmanian Muthurman 1 , Dr.Mohammed Al Haziazi 2 & Dr.Amer Al Hajri 3 1 Assistant Professor, MBA Program, Faculty of Business Studies, Arab Open University, Oman Branch subrahmanian.m@aou.edu.om & +968-91201649 2 Associate Professor & Assistant Director, Academic Affairs, Arab Open University, Oman Branch 3 Assistant Professor & Program Coordinator, Faculty of Business Studies, Arab Open University, Oman Branch Abstract Entrepreneurship is vital for growing economies in contemporary world. It has captured the attention of the world due to its significant impact on economic development and job creation. It demands entrepreneurs who can accelerate financial growth through their new ideas and converting them into profitable endeavors. Today the world faces a lot of societal challenges in the economic, social and environmental spheres that needs to be overcome. The public debate has been focused on finding solutions to them and one of these has been addressed as social entrepreneurship. Social Entrepreneurship as an emerging field has been receiving a lot of attention. Social entrepreneurship (SE) is fundamentally about finding novel solutions to complex social problems. Social entrepreneurs recognize these challenges as opportunities that can be exploited in a both profitable and sustainable manner. Social Entrepreneurs in Oman can add a new perspective and open new ways to face the challenges. social entrepreneurship enjoys recognition at a global level, most of the targeted problems emanate from developing economies, and thus, from within the local settings of a social entrepreneur. There is a great scope for social enterprise to create value added in Oman as entrepreneurs fill gaps and niches that benefits society. It is paramount to equip the country with know-how of social entrepreneurship skills which will pave way for sustainable development. Key Words: Social Entrepreneurship, Economic Development, Sustainability, Innovation, Societal Challenges WAFFEN-UND KOSTUMKUNDE JOURNAL Volume XI, Issue II, February/ 2020 ISSN NO: 0042-9945 Page No:138