International Journal of Research and Review Vol.7; Issue: 10; October 2020 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 298 Vol.7; Issue: 10; October 2020 Variables Which Contribute to Development Traditional Market in the Modernization Era (Pasar Gringging Study Case) Siti Nur Jayanti 1 , Elis Irmayanti 2 , Eunike Rose Mita Lukiani 3 , Tjetjep Yusuf Afandi 4 1,2,3,4 Department of Economics Education, Nusantara PGRI University, Kediri, Indonesia Corresponding Author: Siti Nur Jayanti ABSTRACT Pasar Gringging (traditional market) has becomed the center of community economy, specially in Kediri. But, in the modernization Pasar Gringging has been getting bad image from new generation. So that, the purpose of this study is to know point of view from millennial, regular, seller of Pasar Gringging, and the factors which are able to be enhanced in order the traditional market is able to go forward in modernization era. The kind of research is a qualitative approach. The study is carried out by spreading questionnaires and interview for getting an insight point of view from respondent and the next data will be analyzed by SWOT analysis: (1) Positive point of view covering social relation between seller and buyer, price of goods, quality, or diversity of goods, and the location of traditional market. (2) The negative point of view covering comfort, safety, others party (loan and beggar). (3) The factors which are able to be enhanced by build by caring for comfort and safety, to strengthen the traditional market cooperation, alongside by technology, and increasing seller creativity. Keywords: Traditional Market, Modernization INTRODUCTION Traditional market in Regional Regulation of the Regency of Kediri act number 8 of 2013 says that: “market is built and managed by government, local government, private, state enterprise, municipally owned corporation, include collaborate with private by place of stall ,public building, and that owned or managed petty seller, secondary merchant, community or cooperation with small scale, bargaining”. The existences of traditional market have been far before Indonesia independence. Ariyani (2019) says that traditional market is heritage from Indonesia culture. Traditional market has been appearing since Kutai kingdom. At the time, it is built near harbour to make easy loading and unloading goods. Than traditional market operates following java calendar like Kliwon Market, Legi Market, Pahing Market, etc. But now traditional market operates every day. Traditional market is a miniature of Indonesia economy, because economic activities in the market contain kinship. It is appropriate with The 1945 Constitution of The Republic of Indonesia. Article 33 section 1 as a nation economic cornerstone, says: “The economic is built as cooperative enterprise based on family principles’’. As Jati said in (2012) that economic activity in traditional market was not merely profit making, but consider the friendly relationship between seller and buyer. Traditional market can be called “sokoguru perekonomian Indonesia” that is able to be empower and welfare the people (Jati, 2012). It is able to empower people by community, so they are able to manage that resources in their region. It holds a lot professions by small capital and it can