IRJMST YEAR[2011] Volume 2 Issue 2 Online ISSN 2250 - 1959 International Research Journal of Management Science & Technology http:www.irjmst.com Page 177 New Trends of Retail Market in India with Special Reference to Growth of Mall culture in Metropolitan and big Cities S.K.S. Yadav 1 , Ashok Kumar 2 * and Kamal Kumar 3 1 Deptt. Of Commerce, Meerut College, Meerut, India E-mail : sudhiryadavmeerut@gmail.com 2 Deptt. of Mathematics, Meerut College, Meerut, India E-mail : drakkashyap@hotmail.com 3 Research scholar, Deptt. Of Mathematics, Singhania University, Raj., India E-mail : kamalkumar4maths@gmail.com *corresponding author Abstract: India's retail landscape is changing rapidly and is being scrutinized by large scale investments by foreign and domestic players. Market liberalization and changing consumer behavior have sown the seeds of a retail transformation. Indian retailing is growing fast and imparting consumer preferences across the country. The Indian retail industry continues its growth trend. Now, India has emerged as the hottest retail destination in the world. Organized retailing in India has started very recently and is concentrating mainly in metropolitan cities. The Indian organized retail market's development and growthare primarily due to consumer preference and behavior change. This change has come in the consumers' minds due to the increased income, changing lifestyles, and demography pattern, which is favorable. Now the consumer is interestedin shopping at a place where he can get food, entertainment, and shopping, all under one roof. This has given the Indian organized retail market a significant boost. Shopping malls are hot shopping destinations in a new lifestyle. Due to the rapid retail boom, a variety of malls has emerged and developed rapidly. With this big mall culture hitting the great Indian middle class, the days of pure shopping delight seems to be diminishing. Our study is on the 'Mall' that has recently come up in the metropolitan cities. It was delighting in studying the shopper's attraction and their views, which concluded with a positive nod on mall culture in our tier-II city. Keywords:Shop holism, Shopper's Attraction, Huff's Law, Mall Culture, Tier II city, INTRODUCTION The retailing sector in India is contributing to 10% of the country's GDP and around 80% of India's employment opportunities. The retail industry in India is in the transition phase. It has emerged as one of the dynamic and fast-movingsectors, with many players entering