.......... ....... ........ ........... . .. . .......... ....... ........ ........... . .. . . 45 The Scientific Journal of NAZAR research center (Nrc) for Art, Architecture & Urbanism Bagh-e Nazar, 17(84), 45-56 /June. 2020 Persian translation of this paper entitled: روانی نوشیشگاه صنعتیونۀ موردی: دان رفتاری، نماس مطالعاتهی براسنشگا پردیس دانی طراحی مبا is also published in this issue of journal. DOI: 10.22034/bagh.2020.178167.4059 Received: 09/04/2019 ; revised: 02/08/2019 ; accepted: 2019/23/09 ; available online: 21/05/2020 Fundamentals of University Campus Design based on Behavioral Studies Case Study: Noshirvani University of Technology Maryam Lesan* Assistant Professor, Department of Architecture, Babol Noshirvani University of Technology, Babol, Iran. Abstract Problem statement: In the evolution of higher education complexes, there has always been a combination of indoor and outdoor spaces, and many examples of this can be seen in Iran, European, American and Asian countries. Research shows that college campuses have a significant impact on creating quality educational environments and can help create a sense of attachment to higher education institutions. However, the design of university campuses in Iran is often based on predetermined designs without considering the behaviors and needs of users of such spaces. Identifying and evaluating students’ needs and desires and the reasons for their use / non-use of academic spaces can help create meaningful spaces. Research objective: This study attempts to revise the design of university campuses based on behavioral studies. The case study is the campus of Babol Noshirvani University of Technology. The purpose of this study is to identify the factors that influence campus design and strategic management of the campus in a way that impacts students’ use of campus spaces (Noshirvani University of Technology) and increase their desirability for static and social activities. Research method: The selected methodology is qualitative and based on observations and perceptions of behaviors and interviews with students. Conclusion: The results show that the maximum activity occurs in the green spaces and paths between faculties. Quiet spaces are more desirable for activities such as study and concentration. Considering the locations where furniture is installed and designing different types of furniture based on student activities and the climate can increase the desirability and effective use of students in campus open spaces. In this regard, paying attention to the design of the edges can play an effective role in university campuses located in dense urban spaces. Keywords: Landscape Architecture, University Campuses, Behavioral Studies, Outdoor Design, Babol Noshirvani University of Technology. Introduction and problem statement Beyond what is known as the era of university development in terms of quantity, there is a need for campus and university open space design to be reconsidered in the light of new approaches. Corresponding author: 01135501569, m.lesan@nit.ac.ir