International Journal of Case Studies in Business, IT, and Education (IJCSBE), ISSN: 2581-6942, Vol. 4, No. 2, November 2020 SRINIVAS PUBLICATION PAGE n Shailashri V.T., et al. (2020); www.srinivaspublication.com PAGE 212 Social Engagement: A means to Brand Building Shailashri V.T. 1 and Anumesh Kariappa 2 1 Research Professor, College of Management and Commerce, Srinivas University, Mangalore, India. E-Mail: shailashrivt@gmail.com, 2 Assistant Professor, College of Management and Commerce, Srinivas University, Mangalore, India. E-Mail: anumesh5@rediffmail.com. Area of the Paper: Business Management. Type of the Paper: Research Analysis. Type of Review: Peer Reviewed as per |C|O|P|E| guidance. Indexed In: OpenAIRE. DOI: http://doi.org/10.5281/zenodo.4248273 Google Scholar Citation: IJCSBE. International Journal of Case Studies in Business, IT and Education (IJCSBE) A Refereed International Journal of Srinivas University, India. © With Authors. This work is licensed under a Creative Commons Attribution Non-Commercial 4.0 International License subject to proper citation to the publication source of the work. Disclaimer: The scholarly papers as reviewed and published by the Srinivas Publications (S.P.), India are the views and opinions of their respective authors and are not the views or opinions of the S.P. The S.P. disclaims of any harm or loss caused due to the published content to any party. How to Cite this Paper: Shailashri V.T. and Kariappa Anumesh (2020). Social Engagement: A means to Brand Building. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(2), 212-219. DOI: http://doi.org/10.5281/zenodo.4248273