22st DMI: Academic Design Management Conference Impact The Future By Design Toronto, Canada, 5-6 August, 2020 Copyright © 2020. Copyright in each paper on this conference proceedings is the property of the author(s). Permission is granted to reproduce copies of these works for purposes relevant to the above conference, provided that the author(s), source and copyright notice are included on each copy. For other uses, including extended quotation, please contact the author(s). Apply and Curate the Object-Process Methodology (OPM) and the Human-centered Design to Solve the Systemic Challenge – Use Campus Tour Experience Design as an Example Sheng-Hung Lee *a, b , Chaiwoo Lee b , John Rudnik b , Olivier L. de Weck c , Joseph F. Coughlin b , and Jonathan Chapman d a MIT Integrated Design & Management (IDM); b MIT AgeLab; c MIT Aeronautics and Astronautics and Engineering Systems; d Carnegie Mellon University's School of Design The purpose of the study is to solve the systemic challenge on campus—“How might we create an informative yet delightful campus tour experience for students, visitors and university in the lens of service design?” by applying Object-Process Methodology (OPM) in the field of the system engineering and human-centered design. This study contributes to design research through the seamless combination and comparison of select methodologies from the system engineering and design thinking fields to solving the challenges faced by university campuses. In particular, the study utilized OPM to decompose the whole campus tour system into four main components: object, process, link and status, which helps analyze the system in the lens of inside- out perspective. The results showed that using OPM inspired the individuals to revisit and to clarify the internal organization structure and its relationships in the context of the service provider – the university. Within the sub-systems, the study utilized a human-centered design: target group interviews, journey mapping, concept prototyping, scenario experiment and service design refinement to identify the core cause and recommend five key touchpoints and its design suggestions across the campus tour journey. In a way, applying a human- centered design is to view the challenge in the lens of the outside-in perspective, which underlines the user needs in the context of service receiver – visitors, students, and investors. The example not only successfully redesigns and improves the existing campus tour experience from both the service receiver and the service provider, but also perfectly curate OPM with the human-centered design to scale the impact of the project. Keywords: Object-Process Methodology; OPM; Human-centered Design; Design Thinking; System Engineering; System Thinking; Participatory Design; Campus Tour; Experience Design; Service Design * Corresponding author: Sheng-Hung Lee | e-mail: shdesign@mit.edu