http://www.hrpub.org Universal Journal of Educational Research 8(12): 6415-6428, 2020
DOI: 10.13189/ujer.2020.081207
Empathy and University Students' Business Startups:
The Moderating Role of Experiential Learning
Maxwell Olokundun
*
, Guleduwa Joyce Dishon, Ayodotun Stephen Ibidunni, Mercy Ogbari
Department of Business Management, Covenant University, Nigeria
Received July 26, 2020; Revised August 25, 2020; Accepted September 29, 2020
Cite This Paper in the following Citation Styles
(a): [1] Maxwell Olokundun, Guleduwa Joyce Dishon, Ayodotun Stephen Ibidunni, Mercy Ogbari , "Empathy and
University Students' Business Startups: The Moderating Role of Experiential Learning," Universal Journal of
Educational Research, Vol. 8, No. 12, pp. 6415-6428, 2020. DOI: 10.13189/ujer.2020.081207.
(b): Maxwell Olokundun, Guleduwa Joyce Dishon, Ayodotun Stephen Ibidunni, Mercy Ogbari (2020). Empathy and
University Students' Business Startups: The Moderating Role of Experiential Learning. Universal Journal of Educational
Research, 8(12), 6415-6428. DOI: 10.13189/ujer.2020.081207.
Copyright©2020 by authors, all rights reserved. Authors agree that this article remains permanently open access under
the terms of the Creative Commons Attribution License 4.0 International License
Abstract Many universities in developing economies
are now recognising the role of the university in
entrepreneurship education and development of key
entrepreneurial skills by students. Consequently many
universities in these nations are expanding the curriculum
contents of entrepreneurship courses and training to help
students develop these key skills. As a student
entrepreneur it is important that students are taught the
capabilities of instantly thinking outside the box which also
involves empathising in order to visualize the various
outcomes. Often from these challenges a student
entrepreneur can take advantage of opportunities, if they
are taught how to engage empathy to clearly see them.
Therefore, the goal of this paper was to examine the
influence of empathy among university students as a
determinant of creation of successful and innovative
students’ start-ups. The moderating role of experiential
learning was also assessed. To achieve this goal, a sample
size of 357 students of Covenant University in Nigeria, was
used. The data collected were analysed by means of
regression analysis and Hayes process macro. The result
showed that empathy has positive significant effect on
students’ start-ups among university students (p < 0.05)
and experiential learning moderated the relationship
between empathy and students start-ups among university
students. Based on the findings the study concluded that
university managers and other stakeholders in developing
countries may expand entrepreneurship training and
education curriculum contents based on the development
of empathy as an entrepreneurial skill. The findings also
indicated that moderate levels of experiential learning
activities are required to achieve best results. Therefore,
university managers and other stakeholders may expand
the curriculum of entrepreneurship training and education
regimes to cover the development of empathy as an
entrepreneurial skill. It is important to state that empathy is
an entrepreneurial skill that can be developed hence,
teaching empathy as a theme targeted at the creation of
creative start-ups is considered favourable in this regard.
Keywords Empathy, Business Start-ups, University
students
1. Introduction
Entrepreneurship education in Nigeria, among other
things, aims to provide the awareness, skills and
inspiration to students in tertiary institutions to promote
entrepreneurial success through a variety of projects. By
developing new goods and services, entrepreneurs
minimize dependency on outdated technology and thus
improve and simplify everyday life. Entrepreneurship
education helps students of all social backgrounds think
beyond the box and develop unique talents and skills. It
provides opportunities, promises social inclusiveness,
builds confidence and stimulates the economy. The effect
of entrepreneurship education in Nigeria is a good one
considering that the entrepreneurship curriculum allows
learners create and support social change.
Nevertheless, a germane entrepreneurial skill that
should be taught in order to create a positive change in the