International Journal of Research and Review Vol.7; Issue: 11; November 2020 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 216 Vol.7; Issue: 11; November 2020 Analysis of Factors Affecting the Income of Traditional Traders in Karo District (Case Study at Berastagi Fruit Market) Jessi Charina Sembiring 1 , Sya’ad Afifuddin 2 , Murni Daulay 3 1,2,3 Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia Corresponding Author: Jessi Charina Sembiring ABSTRACT The general purpose of this research is to analyze analysis of factors affecting the income of traditional traders at Berastagi Fruit Market. Then the specific objective is to analyze the influence of variables such as working capital, length of business, type of merchandise and working time on the income of traditional traders in the Berastagi Fruit Market. The samples in this study were 161 traders with simple random sampling technique with a total population of 270 traders. The analytical method used is ordinary least square with multiple linear regression equations using the Eviews 7 application. The data used in this study are primary data and the data source comes from interviews and questionnaires given to traditional traders of the Berastagi Fruit Market. The results of this study indicate that working capital, length of business, type of merchandise and working time jointly influence the income of traditional traders in the Berastagi Fruit Market. Partially, working capital, length of business, type of merchandise and working time have a positive effect on the income of traditional traders in the Berastagi Fruit Market and all independent variables are in accordance with the hypothesis. Keywords: Working Capital, Length of Business, Type of Merchandise, Working Time, Income of Traditional Traders INTRODUCTION The economic development of a country or a region cannot be separated from the economic activities of the community, the economy is formed from several business sectors, both the formal and informal sectors, with the aim of getting a decent income to meet the needs of life and for the welfare of family members. Everyone tries to work, in this case, but only hopes for income, the higher a person's income, the higher the level of welfare of his family members and the more needs and wants can be achieved. Karo Regency is an area with quite extensive agricultural potential and a very large number of products so that the main livelihood of the population is agriculture. In addition, Karo Regency is one of the main tourist destinations in North Sumatra Province which has the potential to be no less attractive than other tourist destinations in Indonesia. Based on data GRDP based on business fields, agriculture and trade sectors are the largest contributors to Karo District, the agricultural sector contributes an average of 57% of GRDP to Karo District, while trade potential is the second largest contributor in Karo Regency, which is 9.59%. The potential of Karo Regency in the tourism, trade and agriculture sectors is very high and has good prospects in the long term. The development of the tourism sector in a country will attract other sectors to develop as well because its products are needed to support the tourism industry, such as agriculture, trade, livestock, plantations, handicrafts, increased employment opportunities and so on. In Indonesia, tourism is the third largest foreign exchange earner after oil and textiles. This proves that the tourism service industry has a large