<< L IB RA R Y AND IN FO RM A T ION S ERV IC E 3 1 2 1 100876 2 430072 , ; : , G206 O n line C on sum er s Personal Information and Its Protection Xu Jinghong 1 W en Lim in 2 1 School of Humanities Beijing University of Posts and Telecommunications, Beijing 100876 2 Econom ics and Management School, W uhan University, W uhan 430072 Abstract Online consumer s personal information includes the basic information of the online consumer, the information about the consumer s online activities and the information stored in the online environment by the consumer . Unlawful gathering and using the online consumer s personal information are the two main kinds of impinging, the online consumer s personal information. The online consumer has the right to know, the right to select, and the right to control, upon the gathering his personal information, the right to request about the security of his personal information and the right to restrict about the using his personal information. To p ro tec t the online consumer s personal information, self - protection of the online consumer, self - regulation of the online commerce industry and the regulation of laws and codes are three indispensable ways. Keywords online consumer consumer s personal information security of personal information 3 ( : 06BXW019) ( : 07&ZD040) : 2008 - 12 - 03 : 2009 - 01 - 12 : 130 - 133 : , , ( , ), , ; , , , , , 1 , : , , , [1] , , , , , 0 3 1