129 20 Changing the Other Party’s Attitude with High Quality Listening Guy Itzchakov 1 and Avraham N. Kluger 2 Introduction People who are involved in a confict often complain that the other side is not listening. Even when the counterpart does listen, it is usu- ally to debate, argue, convince, or discount, rather than to under- stand. Based on our research, we argue that people will be more 1. Guy Itzchakov is currently a postdoctoral fellow at the University of Toronto and Assistant Professor at University of Haifa. He completed his B.A in psychology and economics at the Open University of Israel, and received his M.A in public policy at Tel Aviv University in 2011. Guy received his Ph.D. at the Jerusalem School of Business Administration. Guy’s research draws on Carl Rogers’ theory and focus on how attentive and nonjudgmental listening facilitates an appeal to the speaker’s emotions and cognitions. His research has appeared in Personality and Social Psychology Bulletin, European Journal of Social Psychology, and International Journal of Listening. Guy can be reached at guy.itzchakov@mail.huji.ac.il. 2. Avraham N. (Avi) Kluger is Professor of Organizational Behavior at the Hebrew University of Jerusalem. He has studied for more than twenty years the destructive effects of performance feedback (telling people something about their performance with the often-false hope that it will improve performance). Recently, he began researching what happens if instead of telling people things, people are given the opportunity to be listened to. In his ongoing meta-analyses of listening, Avi found that good listeners are good performers, are perceived as good leaders, generate satisfaction among their spouses, subordinates, and patients, reduce depression, and are liked by their interlocutors. For updates about his listening research, visit http://avikluger .wixsite.com /avi-kluger.