Priming Welfare Queens and Other Stereotypes: The Transference of Media Images into Interpersonal Contexts Jennifer L. Monahan, Irene Shtrulis, & Sonja Brown Givens Specific stereotype portrayals of African American women were hypothesized to produce stereotype-consistent judgments made of a different African American woman. Participants (N  /76) observed a mammy, jezebel or welfare queen video-segment. Then they observed an African American woman in a mock job interview and rated the interviewee. Participants who observed a specific stereotype associated the interviewee more quickly with stereotype-consistent adjectives than with stereotype-inconsistent adjectives for all three stereotypes. For measures of how suitable the woman was for jobs that were related to the stereotypes, only the welfare queen prime produced significant effects. Keywords: Media stereotypes; Implicit perception; Communication behavior; Person perception Research on stereotyping has explored the role of cognitive processes (Devine, 1989), socialization processes (Eagly & Steffen, 2000), and categorization processes (Hugenberg, & Bodenhausen, 2004; Quinn, Macrae, & Bodenhausen, 2003). However, Schneider (2004) argues that questions about the content of stereotypes should be taken as seriously as questions about how and why they develop. The activation-recency hypothesis is used to test whether exposure to within-group stereotypes of African American women affect judgments made of another African American woman. Jennifer L. Monahan is in the Dept of Speech Communication at theUniversity of Georgia, Athens, GA 30602, USA (Email: jmonahan@uga.duc). Irene Shtrulis is in the Dept of Speech Communication at the University of Georgia, Athens, GA 30602, USA (Email: ireenish@msn.com). Sonja Brown Givens is in the Dept of Communication Arts at the University of Alabama  /Huntsville, Huntsville, AL 35899, USA (Email: givenssb@ email.uah.edu). A previous version of this manuscript was presented at the 48th annual meeting of the International Communication Association, San Diego (2004). ISSN 0882-4096 (print)/ISSN 1746-4099 (online) – 2005 National Communication Association DOI: 10.1080/00036810500207014 Communication Research Reports Vol. 22, No. 3, August 2005, pp. 199  /205