A consumer engagement systematic review: synthesis and research agenda Una revisi  on sistem  atica del compromiso del consumidor: síntesis y agenda de investigaci  on Ricardo Godinho Bilro and Sandra Maria Correia Loureiro ISCTE-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL), Lisboa, Portugal Abstract Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach – A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings – This paper proposes five distinct research streams based on the text mining analysis, namely, consumer engagement, online brand community engagement, consumer-brand engagement, consumer engagement behaviours and media engagement. Based on this, a consumer engagement typology and a conceptual framework are suggested and a research agenda is proposed. Originality/value – This paper presents scientific value and originality because of the new character of the topic and the research methods used. This research is the first study to perform a systematic review and using a text-mining approach to examine the literature on consumer engagement. Based on this, the authors define consumer engagement typology. A research agenda underlining emerging future research topics for this domain is also proposed. Keywords Text mining, Systematic literature review, Consumer engagement, Consumer-brand engagement, Consumer engagement typology, Online brand community engagement Paper type Literature review © Ricardo Godinho Bilro and Sandra Maria Correia Loureiro. Published in Spanish Journal of Marketing - ESIC. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Funding: This research was supported by Fundação para a Ciência e a Tecnologia, grant UIDB/ 00315/2020. Synthesis and research agenda 283 Received 29 January 2020 Accepted 7 July 2020 Spanish Journal of Marketing - ESIC Vol. 24 No. 3, 2020 pp. 283-307 Emerald Publishing Limited 2444-9709 DOI 10.1108/SJME-01-2020-0021 The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2444-9709.htm