http://www.iaeme.com/IJM/index.asp 1237 editor@iaeme.com International Journal of Management Volume 11, Issue 06, June 2020, pp. 1237-1250. Article ID: IJM_11_06_113 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=6 Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.6.2020.113 © IAEME Publication Scopus Indexed BRAND TRUST FOR CREATING BRAND LOYALTY IN AUTOMOTIVE PRODUCTS Moechammad Nasir Lecturer at Department of Management Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta Indonesia Andi Sularso Professor in Management, Department of Management Fakultas Ekonomi dan Bisnis Universitas Jember Indonesia Bambang Irawan Associate Professor in Marketing, Department of Management Fakultas Ekonomi dan Bisnis Universitas Jember Indonesia Hadi Paramu Associate Professor in Finance, Department of Management Fakultas Ekonomi dan Bisnis Universitas Jember Indonesia ABSTRACT Brand trust represents the willingness of consumers to rely on a brand while facing the risks with the expectation that the brand will provide positive outcomes. Brand loyalty explains brand commitment to enhance the willingness of consumers to rebuy certain products/services. This study aims to examine and discuss the effect of brand reputation, brand competence, company reputation, brand satisfaction, perceived credibility, consumer expectation and service quality on brand loyalty with brand trust as the intervening variable, on Honda motorcycles in Solo Raya (ex-Surakarta Residency). The owners/users of Honda motorcycles in this region became the population. The questionnaire was distributed to 255 respondents during the working hour period. Furthermore, only 210 respondents filled out well and completely. While 35 respondents filled in questionnaires were incomplete and 10 respondents were damaged so the questionnaire could not be used in data analysis.The Structural Equation Modeling (SEM) was used as the analytical tool to explain the structural relationships and factorial relationships of the model simultaneously. The findings of this study indicate that all variables, i.e., brand reputation, brand competence, company reputation, brand satisfaction, perceived credibility, consumer expectation and service quality, partially have significant effect on brand trust. The results of the test show that