Sys Rev Pharm 2020;11(7):519-528 A multifaceted review journal in the field of pharmacy 519 Systematic Reviews in Pharmacy Vol 11, Issue 7, Jul-Aug 2020 The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province Bamrung Srinounpan 1 , Chawanrat Srinounpan 2 , Patcharee Sumethokul 3 , Ataul Karim Patwary 4 1 Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, Thailand Email kunchaynoy@hotmail.com (Corresponding Email) 2 Faculty of Science and Technology, Nakhon Si Thammarat Rajabhat University, Thailand Email chawanrat_sri@nstru.ac.th 3 Faculty of Humanities and Social Science, Nakhon Si Thammarat Rajabhat University, Thailand Email patcharee.sumethokul@gmail.com 4 School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, 06010 UUM, Sintok, Kedah, Malaysia. Email raselataul@gmail.com ABSTRACT This research is aiming to study the acceptance factors of QR Code technology in brand communication for the Baan Klong Peek Neur Beehive community enterprise group. The satisfaction of using QR code technology of related parties by using qualitative research methods by an indepth interview. The target group is the chairman of Bee Thai Community Enterprise of Baan Khlong Wing Nuea and local leaders. Also, quantitative research using questionnaires for confirmatory factor analysis to see the consistency of the results of both methods. The results showed that the sample group accepted QR code system at a high level with an average of 4.27. The ease of use of the QR code system is at a high level with an average of 4.23. In terms of utilisation of QR code system is at a high level with an average of 4.30. Attitude towards using QR code system is at a high level, with an average of 4.28. When analysing the components of variables to see the influence of factors in accepting the QR code in marketing communication in Suankhan in all three aspects, found that all three factors had the highest level of acceptance of the QR code system in the marketing communication. Moreover, when testing the consistency of all models Which the model test results are P0.223, X2df  1.111, GFI  0.974, IFI  0.998, CFI  0.998, TLI  0.997, RMR  0.009, RMSEA  0.016.The survey was conducted by using an interview with questionnaire with samples of 12 usable responses used on further analysis. Keywords: QR Code Technology, Baan Klong Peek Neur Beehive Community, Brand Communication Correspondence: Bamrung Srinounpan 1 Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, Thailand Email kunchaynoy@hotmail.com INTRODUCTION As technology is becoming more and more advances, the owner of the product or business then uses the advancement of technology to apply in the business operation to communicate, create value-added for the product or good image of the organisation. If the brand can create an identity from sight, hearing, taste, smell and touch with all five senses, consumers will recognise more value and finally, will make a purchase. (Lindstrom, 2005) Technology will play an important role in turning the pattern of communication between products and consumers. Although the traditional communication channels such as radio, television, and print still exist, new technologies will have more roles, especially smartphones and social networks, resulting in a new character society for consumers which has the definition called Socialnomics. It means the world's population is assimilated through online channels and various social networks (Anshari, Alas & Guan, 2016). Currently, the symbol of the black line is often seen with sharp corners and looks crumpled in a white background box similar to the ｵFinding the exit gameｶ appears on products of various types and brands. This symbol is called QR Code, which hides the meaning and the details that will be displayed. Some operators will make a link within the QR code to access the company's website immediately. QR Code is a square symbol that started to see more widespread. QR Code stands for ｳQuick Responseｴ is a 2D barcode originating from Japan by DensoWave company since 1994. The feature of QR code is it represents the information that has a fast response. Mostly will be used with the product. Various advertising media to provide additional information or a website. When taking a mobile phone's camera to take a QR Code, you will be able to enter the website immediately without having to spend time typing. With the modern technology, QR Code can be applied to many forms such as displaying the website URL (URL stands for Uniform Resource Locator), which is the address of various information on the internet such as the address of the files or websites on the internet, messages, phone numbers and many text information. Nowadays,