Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rjmm20 Journal of Marketing Management ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rjmm20 Is digital advertising effective under conditions of low attention? Irene Santoso , Malcolm Wright , Giang Trinh & Mark Avis To cite this article: Irene Santoso , Malcolm Wright , Giang Trinh & Mark Avis (2020) Is digital advertising effective under conditions of low attention?, Journal of Marketing Management, 36:17-18, 1707-1730, DOI: 10.1080/0267257X.2020.1801801 To link to this article: https://doi.org/10.1080/0267257X.2020.1801801 Published online: 19 Aug 2020. Submit your article to this journal Article views: 413 View related articles View Crossmark data