International Journal of Economics, Business and Management Research Vol. 5, No.01; 2021 ISSN: 2456-7760 www.ijebmr.com Page 58 TOWARDS A CONCEPTUAL FRAMEWORK TO IMPLEMENT CORPORATE SUSTAINABILITY USING CHANGE MANAGEMENT ASPECTS Afaf Hassan Abu Dhabi University, Department of Environmental Health and Safety, Zayed City, Abu Dhabi, United Arab Emirates Abstract Studies have shown that efficient change management leads to a smooth transition from traditional to sustainable corporations. Moving towards corporate sustainability requires well- planned change management that can enhance economic growth, environmental protection, and social equity inside organizations. This requires capable managers, who can alter the behaviors and skills of the employees to focus on sustainability targets. Accordingly, this research proposes a framework that deploys change management aspects to achieve corporate sustainability. In particular, the suggested framework demonstrates three main stages that are readiness for change, corporate sustainability processes, and implementing change. The findings reveal that following these stages, respectively and precisely, helps managers and employees utilize the change management aspects effectively to achieve corporate sustainability. Keywords: Corporate Sustainability, Change Management, Sustainable Development 1. Introduction The promptly changing business environment has demanded corporations to find out efficient processes, tools, and methods to apply the change (Parker et al., 2013). But it is imperative to understand that change is continuous, as everything keeps changing all the time (Bordum, 2010). This implies that change, whether it is planned or not, will never stop. Here, it is meaningful to mention that the elevated failure rate of change implementation suggests enhancements could be made to its management, control, and monitoring (Parker et al., 2013). Thus, individuals should always be ready to adapt, adopt, and implement change depending on the situation. In particular, change management refers to ‘‘the perception of the effectiveness of the process taken in managing change’’ (Hechanova et al., 2018, p. 919). While corporate Sustainability is mainly known as a development that tackles the present needs without compromising the ability of future generations to encounter their needs (Sharma & Henriques, 2005; Zink, 2008). However, being more specific about corporate sustainability, change management can be measured with its’ degree of success, as how long does it contribute to sustainability through producing periods of relative stability (Bordum, 2010). This implies that a smooth transition towards corporate sustainability demands well-planned change management that overcomes any challenges and reaches a stability level. In specific, change management that aims to realize fruitful corporate sustainability, entails changes in corporate processes, functions, coordination and control, values and human behaviors, and power within the organization (Nordin et al., 2012). In short, change management does not only have a direct influence on the success of corporate sustainability, but