European Journal of Interdisciplinary Studies 29 Protecting Mental Health in the Epoch of Virtualization Olena ANDRIIENKO Legal Department of “CCM” SE (Publicis Groupe Ukraine), Kyiv, Ukraine oascientist@ukr.net Abstract Humanity creates virtual realities with their own space-time which are frightening and demand their own rules. The purpose is describing an instrument for the cyber sphere normative regulation to protect mental health. Three key concepts are developed: psyche as the independent physical force that creatively regulates information-energy exchange in its movement between levels of virtualization driven by meanings; informational technology as a source of the special danger; custom as a source for technology immunity forming. Collective intelligence should be used for creating a global crowd platform to self-regulate the fast- developing and unpredictable virtual space. Concept description is the first step to form sensitive collective perception. The next steps are project plan and team development, a pilot project realization. The platform’s advantages are the combination of Wiki projects enthusiasm with laconism of Moses’ Ten Commandments; creating fast-reacted sources of law for private relations named custom in international and local jurisdictions; activation the power of self-enforcing agreement as everybody is co-creator, involved in discussion and decision-making in epic scale. The programming means are wiki software, blockchain, artificial neural networks. Society receives an efficient supranational instrument for fast-reacted self- regulation. This integrated approach is necessary for a new stage of Anthropocene when we all create the unitary social network of quite different nature. Keywords: virtual reality; digitization; collective activity; knowledge management; self- regulation; JEL Codes: E71; K24; DOI: http://doi.org/10.24818/ejis.2019.03 1. Introduction The huge amount of digital phenomenon stresses the permanently virtualizing character of our way of being: Internet, messengers, social networks, blockchain, cryptocurrency, virtual and added realities, drones, robots, telemedicine and on-line learning... It could be frightening; however, this is not the very first experience of virtualization as each transition to the next level of abstraction may by estimated as the virtualizing act (including development of natural languages, writing systems invention, book-printing and computation) (Nosov, 2000; Zhurba, 2016). The future steps on this way are hardly predicted, but all of them are united by the psyche, which may be defined as the independent physical force that creatively regulates the information-energy exchange in its movement between different levels of virtualization driven by meanings. Humanity is creating new realities with their own space-time in the digital sphere now. In language of physics (Wilczek, 2018) the new metric field is expanding, which gives rigidity to space-time and causes gravity on our individual mental maps and in this “brave new world” as a whole. Therefore, virtualization gifts the both new threats and new opportunities including ideas of singularity and immortality connected with the cyber sphere. However, these ideas accentuate the search for an “answer to the ultimate question