The Influence of Films or TV Series on the Desire to Travel – A Case of Domestic Tourists visiting Udaipur PROF. ASHOK SINGH* Director, Official Address - Department of Tourism & Hotel Management, M L Sukhadia Univerity, Udaipur, India 313001 Ph No. +919414174747 E-mail id: profasinghudr@gmail.com MS. RANJANA TIWARI** Assistant Professor, HMV Institute of Vocational Studies Contact Address – 404, Tanmayee Apartment, Beside Indian Bank, Srinagar Colony, Hyderabad, Telangana 500073 Ph No. +917093404021 E-mail id: ranjanatiw88@gmail.com Abstract The process of watching a film or television serial is a common way to be entertained currently. Films and television serials can have a significant influence on the destination image. The impact of the popular films and TV series is much broader than the conventional destination marketing campaign. The representations and images of tourist destinations developed through the mass media such as cinema, television, and literature play a truly significant role, which influences in the process of vacation spot decision. Udaipur, in recent