_____________________________________________________________________________________________________ *Corresponding author: E-mail: eviplom@gmail.com, bus.pe@frederick.ac.cy Journal of Economics, Management and Trade 26(10): 86-99, 2020; Article no.JEMT.64736 ISSN: 2456-9216 (Past name: British Journal of Economics, Management & Trade, Past ISSN: 2278-098X) Marketing Information System: A Success Factor of Shipping Business in Cyprus Evi Plomaritou 1* and Christos Patsiouras 2 1 Asst.Professor, Frederick University (Cyprus) & Metropolitan College, Greece. 2 Programme Leader, Shipping and Maritime Studies, Metropolitan College, Greece. Authors’ contributions This work was carried out in collaboration between both authors. Dr. Plomaritou designed the study, performed the statistical analysis, wrote the protocol, and wrote the first draft of the manuscript. Dr. Patsiouras managed the analyses of the study and the literature searches. Both authors read and approved the final manuscript. Article Information DOI: 10.9734/JEMT/2020/v26i1030301 Editor(s): (1) Kamarulzaman Ab. Aziz, Multimedia University, Malaysia. Reviewers: (1) Solon Bevilacqua, UFG, Brazil. (2) Adel Jahanbani, Islamic Azad University, Iran. Complete Peer review History: http://www.sdiarticle4.com/review-history/64736 Received 20 October 2020 Accepted 25 December 2020 Published 30 December 2020 ABSTRACT The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be certain this matching process is taking place effectively, it is necessary that a two-way information flow exists between the client and the firm. Sound shipping marketing plans rely on sound marketing strategies, and this requires the organization of information into a comprehensible, rational and systematic structure. This paper presents the structure of the Shipping Marketing Information System and examines the commercial, economical and managerial aspects ensued from its operation. No previous research has been conducted on the implementation of the marketing information system in the Cypriot shipping companies. Therefore, the importance of this research lies in the fact that it provides useful and valid data for evaluating the role of the marketing information system as a success factor of shipping business in Cyprus. More specifically, this paper aims to explore the main aspects of the marketing information system by developing knowledge, theories and procedures. Original Research Article