ZENITH International Journal of Multidisciplinary Research ____________ISSN 2231-5780 Vol.9 (5), May (2019), pp. 183-190 Online available at zenithresearch.org.in INTERNET BANKING IN INDIA: A REVIEW GAGANDEEP KAUR A,B A ASSISTANT PROF. DEPARTMENT OF COMMERCE, KHALSA COLLEGE GARHDIWALA, HOSHIARPUR, INDIA. B RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE ,SANT BABA BHAG SINGH UNIVERSITY, JALANDHAR, INDIA. Email:gagandeepsodhi99@gmail.com. DR. RAJNI BALA ASSISTANT PROFESSOR UICM, SANT BABA BHAG SINGH UNIVERSITY, JALANDHAR, INDIA. Email:rajnimehton86@gmail.com. ABSTRACT The products and services delivered through internet are known as Internet Banking. In the present scenario the use of internet banking has transformed the way bank works and deliver their services. It facilitates customers by providing speedy services just at the one click of button. The objective of this research paper is to know the current status of internet banking in India, opportunities and challenges faced by internet banking as well as the factors affecting adoption of internet banking in India. To achieve the objectives literature has been reviewed. The factors influencing adoption of internet banking, awareness among users, regarding internet banking, diffusion of information technology, trust and security factors in internet banking, technology acceptance model have been identified in most of the research articles and have been reviewed. The aim of present study is to critically analyze the present literature. KEYWORDS: Internet Banking, Information technology, trust, security. REFERENCES Karadas, D. and Papathanassiou, E. (2001), “Electronics Commerce opportunities for improving customer support in banking in Greece”, International Journal of Bank Marketing, Vol. 19, No.7, pp.292-298, 2001. Jayawardhena, C., Wright, L.T. and Masterson, R. (2003), “An investigation of online consumer purchasing”, Vol. 6, No. 1, pp 58-65. Joseph, M., McCLure, C and Joseph, B (1999), “Service quality in the banking sector: the impact of technology on service delivery”, International Journal of Bank Marketing, Vol. 17, No. 4, pp. 182-193 Ahmad, A.E.M and Zu’bi, H.A (2011), “ E-Banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation” International journal of Marketing studies, Vol. 3, No. 1; February 2011.