International Journal of Academic Research in Business and Social Sciences Vol. 1 0 , No. 11, 2020, E-ISSN: 2 2 2 2-6990 © 2020 HRMARS 756 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics Determinants of Corporate Reputation: A Study of Consumers’ Perspective of Malaysian Aviation Company Su-Lin Tay, Tak-Jie Chan, Nurul Ain Mohd Hasan To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v10-i11/7972 DOI:10.6007/IJARBSS/v10-i11/7972 Received: 17 September 2020, Revised: 20 October 2020, Accepted: 10 November 2020 Published Online: 29 November 2020 In-Text Citation: (Tay, Chan, & Hasan, 2020) To Cite this Article: Tay, S-L., Chan, T-J., & Hasan, N. A. M. (2020). Determinants of Corporate Reputation: A Study of Consumers’ Perspective of Malaysian Aviation Company. International Journal of Academic Research in Business and Social Sciences. 10(11), 756-770. Copyright: © 2020 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 10, No. 11, 2020, Pg. 756 - 770 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE