International Journal of Academic Research in Business and Social Sciences Vol. 1 1 , No. 2, 2021, E-ISSN: 2222-6990 © 2021 HRMARS 109 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics The Role of Cultural Proximity on Preference of Chinese Malaysians in Chinese Film Hongzhe Kang, Megat Al Imran Yasin, Mohd Nizam Osman, Lay Hoon Ang, Mengyu Li To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v11-i2/8620 DOI:10.6007/IJARBSS/v11-i2/8620 Received: 15 December 2020, Revised: 10 January 2021, Accepted: 25 January 2021 Published Online: 03 February 2021 In-Text Citation: (Kang et al., 2021) To Cite this Article: Kang, H., Yasin, M. A. I., Osman, M. N., Ang, L. H., & Li, M. (2021). The Role of Cultural Proximity on Preference of Chinese Malaysians in Chinese Film . International Journal of Academic Research in Business and Social Sciences, 11(2), 109–116. Copyright: © 2021 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 11, No. 2, 2021, Pg. 109 - 116 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE