Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rjmc20 Download by: [University of Jordan] Date: 16 May 2017, At: 01:50 Journal of Marketing Communications ISSN: 1352-7266 (Print) 1466-4445 (Online) Journal homepage: http://www.tandfonline.com/loi/rjmc20 Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market M. Alshurideh, B. Al Kurdi, A. Abu Hussien & H. Alshaar To cite this article: M. Alshurideh, B. Al Kurdi, A. Abu Hussien & H. Alshaar (2017): Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market, Journal of Marketing Communications, DOI: 10.1080/13527266.2017.1322126 To link to this article: http://dx.doi.org/10.1080/13527266.2017.1322126 Published online: 12 May 2017. Submit your article to this journal Article views: 10 View related articles View Crossmark data