http://www.iaeme.com/IJM/index.asp 1247 editor@iaeme.com
International Journal of Management (IJM)
Volume 11, Issue 5, May 2020, pp. 1247-1262, Article ID: IJM_11_05_113
Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=5
ISSN Print: 0976-6502 and ISSN Online: 0976-6510
DOI: 10.34218/IJM.11.5.2020.113
© IAEME Publication Scopus Indexed
CUSTOMER SATISFACTION ON E-BANKING
SERVICES OF PUBLIC AND PRIVATE SECTOR
BANKS IN PUDUCHERRY REGION - AN
EMPIRICAL ANALYSIS
K. Madavan
Ph.D Scholar, Department of Corporate Secretaryship, School of Management,
Alagappa University, Karaikudi, Tamilnadu, India.
Dr. C. Vethirajan*
Professor and Head, Department of Corporate Secretaryship, School of Management,
Alagappa University, Karaikudi, Tamil Nadu, India.
*Corresponding Author Email: drvethirajan@gmail.com
ABSTRACT
E-banking is the application of electronic means in interaction between bankers
and customer, and bankers and businesses, as well as in internal banking operations,
to simplify and progress the banking services. Today, approximately all banks have
adopted ICT as a mean of improving the service quality of banking services. An
attempt has been made by evaluating the services rendered by banks through the e –
banking services. The e- banking service brings lot of convinienence, customer
centricity, augmented service quality and cost effectiveness. A structured
questionnaire was used in collecting the relevant data from the customers
respectively. More number of researchers and experts quoted that, service quality can
be improved through advanced information and communication technology (ICT).
This paper examines the customer satisfaction on the Electronic Banking Services of
Public Sector and Private Sector Banks in Puducherry Region. The sample size of the
study is 478; the data is gathered from both the primary and secondary information.
Non Probability sampling techniques are applied in this research article and
particularly purposive sampling technique applied for the study. Some of the
statistical tools like, independent sample t-test, ANOVA, correlation, Mean and
Standard Deviation are used in this research article. The result of the study shows that
customers of Public Sector Banks have lesser perception of the various dimensions of
e-service quality compared with the private sector Banks. This paper recommends that
the wider use of IOT based applications in banking services will make better banking
solutions.
Key words: Electronic Banking Services, Electronic Service Quality, Perception,
Customer Satisfaction & ICT