http://www.iaeme.com/IJM/index.asp 778 editor@iaeme.com International Journal of Management (IJM) Volume 11, Issue 7, July 2020, pp. 778-785, Article ID: IJM_11_07_067 Available online at http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7 ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.7.2020.067 © IAEME Publication Scopus Indexed RETAINING MOBILE TELECOM CONSUMERS - A POST JIO SCENARIO Gurpreet Singh Research Scholar, Department of Management & Humanities, SLIET- Sant Longowal Institute of Engineering and Technology, Longowal, India and Assistant Professor, Sri Guru Teg Bahadur Khalsa College Sri Anandpur Sahib, India Dr. Sanjeev Kumar Garg Associate Professor, Department of Management & Humanities, Associate Professor, SLIET- Sant Longowal Institute of Engineering and Technology, Punjab, India ABSTRACT Now days, one of the most important sector related to consumer’s routine life is Mobile Telecom. Indian Mobile telecom sector is now the talk of the town. Thanks to Reliance Jio. As price is factor which is known as a prime determinant to identify the customer satisfaction and loyalty in the telecommunication service sector because the price is denoted at the monetary benefits. The financial assistance is necessary to be acquired by the consumer for subscribing a mobile network which is also done by using mobile services. Most of the mobile operators turned the market segmentation successfully and targeted positioning strategies to adopt low-cost pricing strategies after ther entry of Reliance Jio. It highly affects the customer satisfaction in the form of competitive advantage by providing them with reliable, trustworthy and wider experience. It enables the firms to create a good brand image as a service provider by maintaining the contractual relationship with mobile operators and identifying the willingness of the customer effectively. In Mobile Telecom sector in India, there are only Bharti Airtel, Reliance Jio, Vodafon-Idea (As Vodafone and Idea Merged in 2018), BSNL, left in the market and all are doing their best to retain their customer base. Key words: Customer Retention, Policies, Competition, Mobile Telecom Cite this Article: Gurpreet Singh and Dr. Sanjeev Kumar Garg, Retaining Mobile Telecom Consumers - A Post Jio Scenario, International Journal of Management, 11(7), 2020, pp. 778-785. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7