http://www.iaeme.com/IJM/index.asp 1232 editor@iaeme.com International Journal of Management (IJM) Volume 11, Issue 7, July 2020, pp. 1232-1241, Article ID: IJM_11_07_109 Available online at http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7 ISSN Print: 0976-6502 and ISSN Online: 0976-6510 DOI: 10.34218/IJM.11.7.2020.109 © IAEME Publication Scopus Indexed MANAGEMENT OF NATURAL AND CULTURAL TOURISM IN DIENG, INDONESIA: EMPIRICAL STUDY WITH MACTOR ANALYSIS Irma Suryahani, Indah Susilowati, Nugroho S.B. Maria Faculty of Economics and Business, Diponegoro University, Semarang 50241, Indonesia Izza Mafruhah Faculty of Economics and Business Sebelas Maret University, Surakarta, 57126, Indonesia ABSTRACT The current tourism trends are back to the nature and cultural heritage, awareness of environmental sustainability has led to ecological tourism being the main choice. This study aims to analyze the priority factors supporting the development of tourism and to formulate the participation of stakeholders in the development of tourism in Dieng Plateau, Indonesia. This study uses a mixed method. Tools of analysis mainly used MACTOR analysis combined with a Focus Group Discussion. The results showed that at the first level, the priority factors were infrastructure with a value of 0.46 followed by internal with 0.34 and institutional with 0.20. The relationship between stakeholders in convergence and divergence is relatively complicated by showing that the strongest relationship is between academics, tourism agency and travel agents. The analysis showed that the stakeholders have a close dependence on their efforts to develop the natural and cultural tourism in Dieng area. Key words: tourism management, nature, cultural heritage, MACTOR, stakeholder analysis. Cite this Article: Irma Suryahani, Indah Susilowati, Nugroho S.B. Maria and Izza Mafruhah, Management of Natural and Cultural Tourism in Dieng, Indonesia: Empirical Study with MACTOR Analysis, International Journal of Management, 11(7), 2020, pp. 1232-1241. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7 1. INTRODUCTION Indonesia has considerable natural tourism potential such as flora and fauna and cultural tourism such as a wealth of customs and languages. In addition, there are artificial tourism currently being developed such as shopping tours, culinary tours, and tourist villages with back to nature attractions. This tourism potential is geographically spread all over the country. The combination of natural tourism and artificial tourism is currently the main attraction to