International Journal of Advanced Engineering Research
and Science (IJAERS)
ISSN: 2349-6495(P) | 2456-1908(O)
Vol-8, Issue-2; Feb, 2021
Journal Home Page Available: https://ijaers.com/
Journal DOI: 10.22161/ijaers
Article DOI: https://dx.doi.org/10.22161/ijaers.82.12
www.ijaers.com Page | 84
Evaluation and selection of scenario-based digital
Transformation Projects
Alexandre Caramelo Pinto
1
, Alexandre Acácio de Andrade
2
, Julio Francisco Blumetti
Facó
3
, Jadir Perpétuo dos Santos
4
1
Instituto de desenvolvimento educacional (IDE), FGV – Fundação Getulio Vargas, Brazil
2,3
Center for Engineering, Modelling, and Applied Social Sciences, Universidade Federal do ABC, Brazil
4
Universidade Cruzeiro do Sul. Brazil
Received: 21 Nov 2020;
Received in revised form:
08 Jan 2021;
Accepted: 04 Feb 2021;
Available online: 12 Feb 2021
©2021 The Author(s). Published by AI
Publication. This is an open access article
under the CC BY license
(https://creativecommons.org/licenses/by/4.0/).
Keywords— digital transformation, Industry
4.0, scenarios, portfolio management,
information technology and communication
Abstract— The advent of digital transformation, also known as Industry
4.0, has brought considerable challenges to organizations from various
industries. The effects of its relevance and intensity can be observed in the
relations between organizations, between individuals and the first and
governments with these two entities. By encompassing the intense use of
information and communication technologies (ICTs), it raises the need for
careful evaluation and selection of projects aimed at digitally
transforming, business processes, business models and customer
experience to interact with the first two. In this sense, portfolio
management which includes the evaluation and selection of projects, has
numerous methods of analysis ranging from financial tools to strategic
approaches. Therefore, selection of the method directly influences the
quality of the decision made, as well as obtaining the optimal portfolio of
projects. This study is dedicated to exploring the use of scenarios to
support the analysis and selection of digital transformation projects. This
research is qualitative, exploratory, descriptive in nature and is structured
through ground theory method (GTM) applied in 7 (seven) Brazilian
telecommunications operators. The main contribution of this study is the
proposition of a framework that integrates prospective scenarios of
evaluation and selection of projects in organizations in a structured
manner helping them to conduct their digital transformation, through the
creation of digital capabilities.
I. INTRODUCTION
The digital transformation as envisioned by Andal-
Ancion, Cartwritgh and Yip (2003) positions itself, as a
phenomenon that alters the current technological paradigm
(Dosi, 1983) and finally, the technological trajectory
(Nelson & Winter, 1977) of how business will be done
from now on. In a similar proposition, one of the visions of
digital transformation appears from the German
perspective and is called Industry 4.0 or fourth industrial
revolution. This vision addresses innovations with a strong
technological base that affect relations between people and
organizations and served as a starting point to improve the
competitiveness of German industry since 2011 (Hermann,
Pentek & Otto, 2016; Schwab, 2016). In that sense, correct
evaluation and selection of innovation projects connected
to digital transformation, which occur in portfolio
management (Cooper, Edgett & Kleinschmidt, 1999,
2001) shall include not only concepts with a strong
technological base such as: big data, cloud computing ,
mobility, internet of things, artificial and cognitive