International Journal of Research and Review Vol.8; Issue: 2; February 2021 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 389 Vol.8; Issue: 2; February 2021 Promotion Mix Strategy on Customer Saving Decision at PT Bank X Medan Imam Bonjol Branch M. Rivai 1 , Amrin Fauzi 2 , Beby Karina Fawzeea Sembiring 2 1,2 Master of Management Study Program on Postgraduate School of University of Sumatera Utara Corresponding Author: M.Rivai ABSTRACT This study aims to examine the effect of promotion mix strategy based on advertising, sales promotion, publicity, personal selling, and direct marketing on customer decisions at PT Bank X Medan Imam Bonjol branch. The category of this research is causal associative research. This research is conducted at PT Bank X Medan Imam Bonjol Branch which located at Jl. Imam Bonjol. No. 07, Medan City, North Sumatra. The data used in this study is primary data collected through questionnaires. The sample used in this study is 100 customers at PT Bank X Medan Imam Bonjol Branch. Data analysis technique used in this study is multiple linear regression analysis using SPSS software. The result in this study indicates that Advertising, Personal Selling and Direct Marketing are proven to have positive and significant influence on Customer Decisions at PT Bank X Medan Imam Bonjol Branch. Meanwhile, Sales Promotion and Publicity confirmed to have no significant impact on Customer Decisions at PT Bank X Medan Imam Bonjol Branch. Keywords: Promotion Mix Strategy, Advertising, Sales Promotion, Publicity, Personal Selling, Direct Marketing, Customer Decision BACKGROUND Bank is a financial intermediary institution or so-called financial intermediary. This means that a bank institution is an institution whose activities are related to money matters. Therefore, the bank's business will be associated with money, which is the main means of facilitating trade. We know that in Indonesia there are two types of banks in terms of principles, namely conventional banks and Islamic banks. Conventional banks are banks that collect funds from the public and distribute funds to parties who are short of funds in order to improve the standard of living of the people at large. Meanwhile, a sharia bank is a bank that collects funds from the public and distributes it to parties who are short of funds in the context of the welfare of the people who are based on Islamic principles or sharia principles. In achieving maximum sales volume in banking companies, promotion has a very strong influence. If the product or service offered is in good condition and easy to obtain but not balanced with good promotion, the customer's decision to choose and use the product or service offered will not be optimal. The effectiveness of promotion really depends on how the company chooses the form of promotion needed for the product being marketed. In marketing products, the activity that is an important element is the promotion mix. Promotion is a communication activity within a company in selling products or services aimed at the public, with the aim that the products or services in the company are known by the public and can influence the public to be interested in buying and using the company's products or services. In banking companies, promotional activities are one of the most indispensable activities for companies because promotional activities can convince customers of the products offered. Based on the importance of the role