Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web Donna L. Hoffman, Thomas P. Novak, and Marcos A. Peralta Project 2000: http://www2000.ogsm.vanderbilt.edu/ Owen Graduate School of Management Vanderbilt University Discussion Paper prepared for the conference “Anonymous Communications on the Internet: Uses and Abuses” November 21-23, 1997 University of California, Irvine Draft Date 11/9/97