1 On epistemological shifts and good old French wine (in new battles) Commentary on Elcheroth, Doise & Reicher Russell Spears, Cardiff University, Wales, United Kingdom Olivier Klein, Université Libre de Bruxelles, Belgium Author note and Acknowledgment: Both authors contributed equally to this commentary. We would like to thank Laurent Licata for his comments on an earlier version of this paper. Russell Spears School of Psychology Cardiff University Tower Building 70 Park Place Cardiff, CF10 3AT, UK Email: SpearsR@Cardiff.ac.uk Olivier Klein Social Psychology Unit/Unité de Psychologie Sociale Université Libre de Bruxelles CP 122 50 av. F.D. Roosevelt B-1050 Bruxelles, Belgium Email : oklein@ulb.ac.be